The short answer
There is no single correct posting frequency. A practical starting point for a Malaysian business is to post often enough to stay active without lowering the quality of the work or leaving messages unanswered. The right rhythm depends on the platform, audience and available content.
What to consider
Plan a manageable mix: regular feed posts or short videos, with stories or updates when there is something useful to share. A restaurant may post around menu items and operating hours; a professional service may share advice, work examples or team updates.
A practical way to approach it
Review which posts lead to meaningful replies, visits or enquiries. Batch similar work when useful, but do not publish filler just to hit a number. Make room for responding to comments and messages, because posting is only one part of social media work.
Where PRR Elite fits
PRR Elite offers social media, online promotion, branding and design, photography and videography, plus KOL and influencer work. Its Malaysian team is based at Dataran Prima, Petaling Jaya.