# How to Brief a Digital Marketing Agency

Canonical URL: https://grow.prrelite.com/answers/how-to-brief-marketing-agency/
Author: Praveen Dharmananda, PRR ELITE (M) SDN. BHD.

## Direct Answer

A useful agency brief explains the business, the problem to solve, the audience, the requested work, the timing and how decisions will be made. It gives the agency enough context to propose relevant work instead of guessing from a short request such as 'make us go viral'.

## The short answer

A useful agency brief explains the business, the problem to solve, the audience, the requested work, the timing and how decisions will be made. It gives the agency enough context to propose relevant work instead of guessing from a short request such as 'make us go viral'.

## What to consider

Include the current situation, the main goal, important products or services, target customers, existing brand materials, required deliverables, available assets, key dates and the person who approves the work. Share known constraints early.

## A practical way to approach it

Keep the brief specific without prescribing every creative detail. Separate must-haves from preferences, and say what a useful outcome looks like. If the project involves a website, SEO, social media, branding, photography or video, list each area clearly so the scope can be discussed.

## Where PRR Elite fits

PRR Elite works across web design and development, application development, SEO, social media, online promotion, branding and design, photography and videography, and KOL or influencer work. The agency is based at Dataran Prima, Petaling Jaya.

## Related guides

- [website design and development services](/services/website-development/)
- [questions to ask before hiring an agency](/answers/questions-to-ask-before-hiring-agency/)
- [how to choose an agency guide](/answers/how-to-choose-marketing-agency-malaysia/)
- [commercial video production](/services/video-production/)
- [brand identity design services](/services/company-branding/)
- [agency retainers compared to project contracts](/compare/retainer-vs-project/)
- [scope of digital marketing agency services](/answers/what-does-a-digital-marketing-agency-do/)