The short answer
A digital marketing agency helps a business plan and carry out online marketing work. Depending on the brief, that can include web design and development, SEO, social media, online promotion, branding and design, photography or videography, and KOL or influencer work.
What to consider
The agency may advise on the audience and message, create or improve digital assets, publish content, manage campaigns and report on agreed measures. The exact work varies, so the proposal should state the deliverables rather than rely on the word ‘full service’.
A practical way to approach it
A business should provide its goals, customer information, existing assets and approvals. The agency should explain what it will handle, what the client must provide, how changes are approved and which outcomes can and cannot be attributed to the work.
Where PRR Elite fits
PRR Elite is a Malaysian marketing and creative agency based at Dataran Prima, Petaling Jaya. Its public services include web design and development, application development, SEO, social media, online promotion, branding and design, photography and videography, and KOL or influencer work.