# What Does a Commercial Video Production House Do?

Canonical URL: https://grow.prrelite.com/answers/what-does-production-house-do/
Author: Praveen Dharmananda, PRR ELITE (M) SDN. BHD.

## Direct Answer

A production house plans, films and edits visual content such as brand videos, product videos, photography and social clips. The work can range from a straightforward shoot to a larger production, depending on the idea, location, people and final formats needed.

## The short answer

A production house plans, films and edits visual content such as brand videos, product videos, photography and social clips. The work can range from a straightforward shoot to a larger production, depending on the idea, location, people and final formats needed.

## What to consider

Pre-production covers the brief, script or shot list, schedule and practical arrangements. Production is the filming or photography itself. Post-production involves selecting and editing the material, then preparing agreed versions for the channels where they will be used.

## A practical way to approach it

A clear brief should state the audience, message, locations, people involved, formats, deadline and approval process. Plan for permissions, accurate product information and enough time to review drafts. Professional-looking footage is helpful, but it still needs a useful idea and clear purpose.

## Where PRR Elite fits

PRR Elite offers photography and videography, along with branding and design, social media, online promotion and KOL or influencer work. Its Malaysian agency is based at Dataran Prima, Petaling Jaya.

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