The short answer
Marketing ROI compares the money earned from marketing with the money spent on it. The calculation is only as good as the records behind it: costs, enquiries, conversions and revenue need to be identified consistently.
What to consider
A business can record campaign and agency costs, then connect enquiries to a source where practical. Track outcomes that matter to the business, such as qualified enquiries, bookings, sales or repeat purchases. Likes and impressions may provide context, but they are not revenue on their own.
A practical way to approach it
Agree on what counts as a lead and a sale before a campaign starts. Record follow-up outcomes, use consistent source labels and allow for a realistic sales cycle. Avoid claiming that one channel caused every sale when customers may have seen several messages before contacting the business.
Where PRR Elite fits
PRR Elite offers SEO, social media, online promotion, web design and development, branding and design, photography and videography, and KOL or influencer work. It operates from Dataran Prima, Petaling Jaya.